Developing effective marketing strategies in today’s cyber world is one of the largest keys to an exponentially growing and thriving business. As we head into the deep months of a pandemic, one lesson stands out. The businesses who continually strategize and adapt their marketing are the ones who can be considered “fit,” enough to survive and even thrive. Marketing is the driving force of every business, and also a required aspect of building a fit business that can shine post-covid. Here are our three main strategy tips that businesses should adopt!
Now more than ever, what we say and how we say it is important. People identify with empathy faster than anything else. Identifying customers’ struggles and offering help or insight where possible is magnetic and will reflect patronage for your business.
Work with Feedback
Your customers’ concerns have changed, people’s priorities have changed, and so it is only reasonable that the approach of your marketing changes as well. You need to work hard on getting feedback from your customers about their particular concerns, and use the feedback and research to remodel your offerings.
Re-evaluate the best marketing medium
To thrive in a post-Covid world, you likely need to re-evaluate your marketing mediums and devote more resources to the ones that prove most effective — whether social media, IM, emails, etc. According to MediaPost, 77% of consumers have a positive perception of companies that offer SMS as a communication channel. And research shows that SMS (text messaging services) marketing can produce engagement rates 6-8 times higher than email marketing, which is also very effective. The power of your marketing efforts is contingent on the success of your touch points.