6 Reasons Your Logo is Vital to Your Business

by | May 25, 2019

Hello fellow business owners and marketers. If you are here, I am guessing you are intrigued about learning why having a STRONG logo is important.

Notice how I capitalized the word STRONG. That’s because your logo does need to be STRONG. It needs to stand out, be unique, and, most importantly, be memorable.

Creating a logo is not something that you can just put 50% into. Your logo is an essential part of creating a successful business. It’s your look, it’s your feel, it’s what customers remember you by and associate you with. So yes Francis, it HAS to be good!

If I haven’t convinced you by now, maybe some wise words from an old friend will help. “Logos are a graphic extension of the internal realities of a company.” -Saul Bass

Nothing, like a good ole’ inspirational quote to get those creative juices flowing.

Ok now sit-down kids, it’s time to get serious. Why logos are so important?

Because they are. Just kidding, but not really.

I am here to walk you through 6, yes 6, amazing reasons why logos are vital for your business. And by the end of this, you’ll never question it again!

  1. First Look into Your Business

Haven’t you heard that the first impression is always the most important, or that you don’t get a second chance to make a great first impression? The same rules apply to your logo. It’s the first thing your customers see. If you do it right, you have their attention and their business!

  1. Attention Grabbing

Consumers don’t want to think; they want to act. As a business, you have a very limited time to grab your consumers’ attention. A logo solves that problem. Hit them with a clean, visually appealing, rememberable logo. People will judge your business the first time they see your logo, convince them visually why they should choose you.

  1. Your Logo is Your Identifier

How will consumers know who you are? Your logo. How will they recognize you? Your logo. How will they differentiate you from your competitors? Your logo. See our point? Your logo is your starting and ending point.

  1. Tells Your Story

Your logo will tell your story. It acts as the foundation for the story on which you build your brand. All the details that go into your logo help set the stage for this story. These elements will later be displayed on all of your branding materials.

  1. Creates Value

How many of you want consistency? If you raised your hand (which you should have), then here’s some great advice. Having a logo creates value to your customers. It’s one of the first things they look for when shopping. As you continue to grow, so will the recognition of your logo. It’s the one thing that will stick with them. Once they learn to like and trust you, they will search for you. And what will they look for? YOUR LOGO! Did a lightbulb just turn on inside your brain?

  1. It’s Required

Ok not really, but it should be! Now a days, consumers expect a logo. So, give them what they want. It’ll be the first thing they look for when coming across your marketing materials.

Need logo help?

After reading this we hoped you enjoyed a few good laughs, learned a few new things, and came to the realization that having a logo is indeed quite important in order to lead a successful business and brand.

WhiteBox Marketing offers design services. We specialize in doing good work backed by carefully planned strategy to ensure the best game plan for you and your business. Whether you’re a new business or you’re a veteran business owner looking for a refreshed brand, we are here to make your wishes come true.

Check out the rest of our website for some examples and more information.

Written By: Jayme Donovan
Project Manager, Social Media Manager, Puppy Lover, and Coffee Addict.