Farmers & Merchants State Bank has been serving the community for more than 110 years. They are a small-feel bank with big-bank services, and they work with their customers on a one-on-one level. They wanted their marketing to reflect the fact that they’ve worked with some customers’ families for generations, both in agriculture-based banking, and in traditional banking.
To help show that Farmers & Merchants State Bank is a bank that serves everyone, from farmers to teachers to small business owners (people like you and me), we designed a creative campaign that features kids. We wanted them to stand out in a way that other banks don’t. As the next generation of Farmers & Merchants State Bank customers, kids help reflect a bright future. Other marketing materials include a customer folder and service brochures, print and digital marketing, a new website, professional social media, and more. Behind all of these creative pieces was our strategic marketing plan, custom-built just for them.