Sauk Rapids-Rice Public Schools wanted a consistent logo to be used across all 6 of their schools and their numerous programs, activities, and sports that they offer their students. Internally, they also wanted to create a positive message for all of the students, staff, teachers, and parents to rally around.
We started by refining their logo for consistency and adding a tagline that helps define what it is they offer—”a path for every student.” Then, we spent time with school staff and surveyed hundreds of students to learn what makes their school unique. From there, we developed the #StormStrong campaign and brought it to life with a a teaser video followed by a launch video, and signage for their school hallways that showcased each of their strengths as a school. All collateral for this campaign featured students and staff from each of their 6 schools with the same uniting message—”we are Storm Strong.” This campaign received positive press and a Gold award by the Advertisinf Federation. This school shines so bright that we actually earned a Gold American Advertising Award for the work we did on this campaign, showing how #StormStrong they really are.
Campaign Video Teaser
Full Campaign Video