After Stearns History Museum rebranded with a new logo and tagline, they were ready for a new website and marketing support to help share it with the world. The Museum has always been a place where people can learn about history and culture in the Central Minnesota area, but this transformation was made to help showcase the new opportunities to come. These changes needed to be reflected on all the platforms they use.
The website in particular was a key factor in introducing the new brand identity. They wanted to show all offerings and opportunities they have in a clear, cohesive way on the website, as well as all other collateral material. From there, they wanted to expand their reach when it came to gaining memberships and financial support, and increase awareness about events and fun things to do at the Museum throughout the year.
To help best showcase the evolving brand, we wanted all platforms to be engaging, bright, and welcoming to guests. An overall look was created to flow across all platforms that highlighted the updated colors, new logo, and updated messages they were promoting to ultimately increase brand awareness. We started by developing a website that not only reflected their new brand, but spoke to each of their main audiences—members, visitors, volunteers, and donors. From there, we layered their new brand onto printed collateral, custom photography of their space, social media, digital marketing, event planning, and strategic campaign development.
SOCIAL MEDIA GRAPHICS