WhiteBox THINK

Written by Alison Fischer, one of our talented Graphic Designers, who has even designed her own award-winning font! Typography is everywhere. First and foremost, type is a form of communication. It informs and influences the way we think and act. The difference...

Sit and think for a second about social media. Have you ever had a day where you didn’t see anyone sitting with their phone to their face? Probably not! The truth is we spend a lot of time looking at our screens. So, shouldn’t businesses take advantage of this? Let me...

Hello fellow business owners and marketers. If you are here, I am guessing you are intrigued about learning why having a STRONG logo is important. Notice how I capitalized the word STRONG. That’s because your logo does need to be STRONG. It needs to stand out, be...

6 Steps That Should Happen During the Writing Process There’s a lot of forethought that should go into written communication, no matter the purpose. And while there is something to just getting that first draft out of your head and onto paper (or your laptop), it’s...

8 Reasons Why Modern Marketing Needs Strategic Planning In today’s modern world, marketing often happens quickly—and sometimes, it has to. But for the most part, strategy is still at the heart of getting great, long-lasting results. Though strategy can be simply...