Planning Your Marketing Momentum

by | March 31, 2020

In times of transition, it is important to reinforce to your clients, customers or patients that you are prepared for the future. As many businesses are taking operations day by day, it is still just as important to talk about the longterm. Now is the perfect time to proactively plan to keep your momentum going. As your marketing partner, we are here to help you strategize for tomorrow, as well as for months ahead.

What are your business goals?

Your business goals should be tied to your vision and what you want to accomplish in both the near and far future. When planning goals, it helps if they are SMART; specific, measurable, achievable, relevant, and timely. Using these criteria, it will ultimately help you create goals that will be more effective.

How will the current public health situation affect your business?

No matter which industry you are in, the current public health situation will affect you. What will separate your business from others is how you handle it. If we hold back and wait for the storm to pass, it’s not setting you or your business up for success. There are ways we can help continue your marketing momentum even during these times.

How are you staying connected to your employees and audience?

The term social distancing doesn’t mean you need to shut off your social interactions. Communications is essential right now. Digital opportunities are great resources, whether it be online digital ads, electronic newsletters or increased social media campaigns. This is a time for a communication or PR plan. Although we can’t utilize in-person meetings, technology has made it easier than ever to stay connected. As our team at WhiteBox Marketing continues to learn new connection methods, we want to make it easier for you and your audience to interact.

Developing a proactive plan to sustain, elevate, promote, and grow your business is smart. Take this as an opportunity to put the right marketing pieces in place, and keep your momentum going. WhiteBox Marketing is here to assist you.

Contact us today to see how we can help you plan your marketing momentum —