Our Team

WHO WE ARE

WhiteBox Marketing is a full-service marketing agency offering creative and strategic services for companies of all sizes and industries. Combined, our team has comprehensive experience and knowledge in marketing strategy, graphic design, copywriting, digital marketing, social media, content creation, and media placement, to name a few. As a team, our main goal is to help you achieve your goals in the most strategic, creative, and effective way possible.

Why WhiteBox

WhiteBox Marketing takes a partnership approach to serving our clients. We get to know you on a first-name basis, listen to your needs, and put our expertise to work just for you. We’re also passionate about serving the communities we live and work in. We’re here to make life easier for you, and the marketing process a whole lot more fun.

Get To Know #TeamWhiteBox

If I cannot do great things, I can do small things in a great way.” —MLK Jr.

Carrie Karki

CEO | Founder

With more than 20 years in the marketing world, Carrie’s expertise includes everything from strategic planning for her long-term client partnerships to leading her award-winning team of creatives. She is an active member in the community, including multiple leadership groups with the local Chambers, and is an active member in Rotary and other non-profit groups. Carrie personally and professionally gives back to multiple charities each year, and is an advocate for unity and embracing all of our different backgrounds, both locally and globally. She is most grateful for her family and kids, good friends, great food, travel opportunities, and a place to call home.

 

“Whatever the problem, be part of the solution.
—Tina Fey

Rachael Witt

Creative Director | Lead Copywriter

A creative team player with a passion for clear communication, Rachael’s copywriting talent also comes with a side of design expertise. While she knows her way around the web and digital world, she will always enjoy the simplicity of putting pen to paper. As Creative Director, Rachael thrives on meeting clients and learning what their goals are before crafting their brand messaging and working with the team to come up with creative ideas and solutions. She is personally passionate about organizations that work to feed local families in need. Time well-spent with her kids, family, and friends is Rachael’s absolute favorite thing. Immediately followed by coffee. 
“When nothing goes right, go left.” —Martha Cecilia

Madison Milne

Agency Manager | Lead Social Media Strategist

With a passion for helping businesses grow their digital brand through social media marketing, Madison helps create lasting impressions by developing a strong digital presence through strategic and creative planning. Madison is proficient in content development and social media management. In addition to leading social, you can also find her coordinating our events and just plain getting things done! Madison is a strong advocate for organizations that help kids, and she regularly gives to The March of Dimes.  She loves spending time with her growing family and has a long list of outdoor activities that keep her going.

“Help your customers and you help your business.” —Leo Burnett

Tami Kinzel

Lead Marketing Strategist | Digital Expert

With nearly 20 years of in-depth marketing tactic expertise focused on client growth goals, Tami is a core lead of the WhiteBox Marketing strategy team. Her unique collection of experience spans from digital lead generation to multi-media campaigns, making her a powerhouse of knowledge and an expert in client relations. Tami’s ability to create a fully custom marketing plan sets the stage for successful partnerships. Aside from marketing, her other passions include traveling and spending time with family.

“People rarely succeed unless they have fun in what they are doing.” – Dale Carnegie

Frank Soukup

Senior Strategist

Frank brings a powerhouse of passion for all things strategic from his impactful marketing career in the industries of hospitality, retail, agriculture, manufacturing, and more. Most recently with the parent company of Grand View Lodge and Tanque Verde Ranch for 14 years, he delivered exceptional results as the director of their in-house marketing team, making him an expert in both the industry of fun and the strategic tactics needed to build and keep momentum in a highly competitive market. He has also owned his own agency in the past and has mastered what it means to be a true partner. Frank will primarily serve our growing Brainerd market and continues to sit on the board for Explore MN, Hospitality MN, and the Brainerd Lakes Area Chamber. Outside of work, this family man is always on the lakes (effortlessly switching from boat to snowmobile) and enjoys the perks of being a self-proclaimed foodie.

“Fear regret more than failure.”
Taryn Rose

Kevin Zinniel

Lead Strategist

Throughout his career, Kevin has excelled at building successful client partnerships. With a specialty in developing multi-channel solutions that meet business objectives and drive growth, he has played an instrumental role in helping both B2C and B2B businesses achieve their goals by creatively blending traditional and non-traditional strategies and tactics. Kevin’s understanding of consumer behavior and market trends enables him to develop effective growth plans while exploring opportunities for enhanced market penetration, expansion, and diversification. He combines creativity with analytics to maximize ROI while holistically elevating a brand’s presence. Kevin currently serves on both the M Health Fairview Children’s Hospital Advisory Board and the Champions for Children Golf Committee.

“Enjoy the space between where you are, and where you are going.”

Madelyn Thompson

Account Manager | Marketing Specialist

Client Connection Cadet

Madelyn is a natural communicator, focused on details that keep projects moving forward. In this key role as Account Manager, she values client relationships and building connections, pulling from her professional experience and her collaboration as a leader in The Northway Group during her education at St. Cloud Technical & Community College. In her free time, Madelyn enjoys spending time at her family cabin, fishing, tubing, and relaxing on the beach.

“If you have an amazing product or service that no one knows about it, it will not sell. We are here to make sure that doesn’t happen!”

Tia Anderson

Marketing Strategist | Account Executive

Client Connoisseur

Tia has a passion for aiding small and big businesses with marketing services to help skyrocket profits and increase brand awareness. Nothing is more satisfying in her eyes than seeing numbers exceed marketing goals. Tia’s marketing background in food and grocery makes her an excellent marketer for consumer-packaged goods and distribution centers. Through relationship-building with clients, Tia can quickly pinpoint advertising and marketing burdens and identify next steps to boost brand quality. Outside of the office, Tia loves to backpack in Northern MN with her husband, bat tennis balls on the court for fun, and lounge in the sun with a drink in her hand.

“Creativity is the power to connect the seemingly unconnected.” – William Plome

Rachel Ruff

Account Manager & Creative Specialist

Originally from Central Minnesota, Rachel is extending our services to sunny Arizona. She brings her agency experience and unique blend of strategic thinking and creative execution to our team. Rachel believes every brand has a story waiting to be told, and is passionate about helping clients share theirs and make a real impact. Outside of work, Rachel loves to travel, stay active at the gym, experiment with new recipes in the kitchen, and spend quality time with her family and their Boxer puppy.

“You miss 100% of the shots you don’t take.” -Wayne Gretzky -Michael Scott

Noah Schmidt

Graphic Designer | Digital Expert

Digital & Design Dynamo

Noah is a creative soul with a passion for all things digital. He specializes in 2D design and loves creating stunning visuals, taking pictures, editing photos/videos, and learning new design techniques. His favorite part about being a designer is using his design skills and knowledge to provide businesses or individuals with astounding designs that help them achieve their marketing goals. When Noah is not behind his computer you can find him turning a wrench on his cars, playing video games, or dusting off his skates for a friendly game of pond hockey.

“The best way to predict the future is to create it.”

Alison Fischer

Lead Graphic Designer

Branding Boss

Alison’s award-winning graphic design skills include everything from intricate printed materials to unique branding. One of her favorite things about the design process is presenting concepts of her work to clients and explaining the meaning behind colors, typefaces, and layouts. Alison is passionate about doing good for others. As a creative through-and-through, she also has fun with photography, type design, and hand lettering.

“The only way to do great work is to love what you do.” – Steve Jobs

Bryce Jacobson

Lead Developer

HTML Hero

Bryce has over 15 years of experience in building and managing customized websites, with a strong emphasis on user experience. His background in agency work and technical expertise have equipped him with the skills to expertly create new websites and redevelop existing ones to enhance functionality. Outside of work, Bryce enjoys immersing himself in nature by frequently embarking on camping trips with his family and indulging in his passion for fishing.

“Be curious, not judgmental.” —Ted Lasso (Walt Whitman)

Jaycee Thompson

Social Media Strategist

#Hashtaghero

Jaycee is our Social Media Strategist who’s as crazy about animals as she is about crafting compelling social content. With a passion for all things feline, you’ll often find her scrolling through TikTok, cooing at cute cat videos. From creating eye-catching graphics to writing engaging captions and crafting stellar campaigns, she’s always up for a challenge. With a unique blend of creativity, compassion, and a never-ending love for all things furry, Jaycee is the perfect contribution to our WhiteBox social team!

“You can’t use up creativity. The more you use, the more you have.” — Maya Angelou.

Sam Kraulik

Graphic Designer | Videographer

Visual Vegabond

A multi-talented creative professional, Sam not only masters the graphic design world but can swing a camera for photos and video too! Her background in corporate marketing has brought forth knowledge in HubSpot and digital strategy, especially on the employee recruitment side of things. Ever-strategic in her work, Sam is a huge asset to the Creative Team. When not at her desk, you’ll find her digging in the dirt and nurturing houseplants—hers, ours, maybe even yours!

“Design is everything we make, but it’s also between those things.” —Erik Adigard

Ethan Leite

Graphic Designer | Illustrator

Adobe Alchemist

An award-winning graphic designer, illustrator, animator, and branding expert, Ethan has no shortage of creative ideas. His many years of agency experience comes with enthusiasm for working with brands of all sizes. He’s most passionate about helping businesses stand out from the crowd. Whether in the studio or not, Ethan loves to draw—on an iPad, paper, or really any random blank space. When not at his desk or the WB cozy corner, he’s likely playing video games or watching movies with friends.

“Nothing sticks in your head better than a story.” —Sam Balter

Jonalyn Lahr

Creative Coordinator

Muse Manager

Jonalyn is a creative mind that knows no limits, with a strong focus on communication, timing, and all the little details that matter most. She’s driven to understand the wants and needs of clients and team members to accomplish successful campaigns. With a background in Media, she understands the market and has great respect for deadlines and time. She is ambitious to learn and listen to ensure tasks and deadlines are met. When you can’t find her in the WhiteBox office, she is off enjoying time with her family and friends, out on the water, always in the sunshine in the summertime, playing video games, snuggling in, and reading in the winter.

“Creativity is seeing what everyone else has seen, and thinking what no one else thought” —Albert Einstein

Hailee Woida

Coordinator

Hailee is an outgoing, bubbly personality with a knack for organization. Her unique collection of client-relation experience makes her a jack of all trades—and a very outside the box thinker. With education in accounting and a background in multiple facets of creative expression (including tattoo artistry!), she is ambitious to provide value to all areas of the agency. When not at the WhiteBox office you can find her with her two puppies, soaking in the sun, hiking, or at a rodeo cheering on friends.

Avah Karki

Project Coordinator

With fantastic listening skills and even better attention to detail, Avah is the perfect point person to keep our client projects on track. Her ability to turn conversations into actionable plans ensures that every project vision becomes a reality. Outside of work, you’ll likely find Avah at the gym, out on a hike, or planning her next travel adventure.

“Design is so simple. That’s why it’s so complicated.” —Paul Rand

Kim Windschitl

Contractor Partner

Pixel Perfectionist

Winner of a national golden design award, and the AAF of Central MN Emerging Leader 2023 award recipient, Kim has been partnering with our team since 2020. Bringing a unique perspective and vision to our collaborative projects, Kim has been a positive “bonus team member” from the start. Outside of work, you can find Kim perusing local shops, pawing home baked goods off on her neighbors, or chasing after her three kiddos.

More About Our Founder

Carrie Karki, Founder and CEO of WhiteBox Marketing, has more than 20 years of marketing expertise under her belt. If she were to pick a forever charity, it would be anything helping children and families in less fortunate circumstances.

 

“I’m excited to work with anyone who values partnerships, good service, honest advice, a friendly laugh, and doing what’s right.” 

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