Social Media: Professional vs. Do It Yourself

by | September 3, 2021

As a business owner, not having a social media strategy is no longer an option.

While social media marketing involves both creativity and strategy, most organizations feel they can do it themselves—even amongst the higher responsibilities of keeping a business running. Over time they find they aren’t posting as often, and the content that they do publish feels low quality, and they can’t quite figure out if it’s really doing anything for their business.

So, what are your options? Keep posting inconsistent, low quality content that’s impossible to track conversion and effectiveness OR work with an agency who has a team of social media specialists who are proficient in publishing engaging content, social media algorithms and analytics, and who just plain eat, breath, and sleep social media.

Still undecided?  Well, let me walk you through what hiring a social media team looks like.

Social Media is NOW

You’ve now realized that social media marketing can no longer be ignored as a marketing essential for your business. Currently, there are 4.48 billion social media users worldwide in 2021, equating to almost 57 percent of the total global population (DataReportal). That’s crazy, right?! Not only that, but consumers are more likely to recommend a brand they had a positive experience with on social media, make purchases based off social media reviews, and depend on social influence to make decisions. It’s no wonder social media marketing has taken off.

Why Can’t I Do It Myself?

The answer is you can. You can do it yourself, but just like any skilled occupation, it requires the knowledge to know how to do it correctly to fully maximize your results. Social media is about consistency, creating a voice that matches your brand image, and developing engaging content. If you feel like you are lacking in one or more or those areas, it might be time to hire a social media manager.

What Does a Social Media Partner Do?

As a social media strategist, we work with you to develop content that reflects your brand’s mission and values. We create compelling content that increases visibility and reach— ultimately providing long-term success for your growing business, allowing you to focus on other initiatives.


Whether you are in the beginning stages of starting a business or have a well-established organization, there is no better time than now to think about your social media strategy. Adding a social media partner to your team is a great way to build your online engagement—leading you to success.

Ready to build your social media strategy? Let WhiteBox Marketing lead the way.