Client Objective
Mahowald is a name that has been part of our community for 90 years. The partners there decided it was time for a rebrand, and had recently dropped “Insurance” from their well-known name, and defined themselves with a new tagline: “More Than Insurance.” With a new logo developed, they were ready to bring the new brand to life with a new look and a strategic marketing plan.
Solution
Our marketing plan for Mahowald included creating all new marketing material with a fresh, adventurous look that reflected their new tagline. To put the well-known name and this new identity together, we launched a brand awareness campaign that included a new website, billboards, print ads, collateral material, and more.
BILLBOARDS
WEBSITE DEVELOPMENT
COLLATERAL MATERIAL
