The Importance of Social Media in Business

by | June 30, 2019

Sit and think for a second about social media. Have you ever had a day where you didn’t see anyone sitting with their phone to their face? Probably not! The truth is we spend a lot of time looking at our screens. So, shouldn’t businesses take advantage of this? Let me think…. umm YES!

All businesses should have a social media presence. Whether you run a small startup or a multi-million-dollar corporation, social media is essential to have in your business strategy.

By this time most of us have a pretty good understanding of social media, and you’ve got to admit—it is a huge part of our society these days. In fact, there are more than 3 billion people using social media EVERY MONTH.

But for business, what are the benefits? Let’s start with three easy ones:

  1. Greater brand awareness
  2. The ability to connect with a wide range of customers
  3. Helps boost leads and sales

I could just leave it at that, because those three benefits alone are enough to put your business on social media.

But if you need more convincing, here are four more reasons why social media is important for business.

  1. Increase website traffic:

Social media posts and ads are a key way to drive customers to your website. Sharing engaging content from your website to social media and adding a clickable call-to-action is a great way to attract consumers to your site.

  1. Easy to promote content:

Promoting content on your social platforms is easy and economical. On social media, a little can go a long way. Promoting your content allows you to target your audience, reach more of the right kind of people, manage your expenses, and analyze your results.

  1. Ability to engage with customers directly:

Social platforms give your business the opportunity to communicate directly with your customers. You can instantly respond and give feedback. By responding in a timely manner, you can influence your brand reputation.

  1. Learn more about your customers:

While on social media, you can generate information about your customers. Use your analytical tools that each platform provides and customize your strategy to match your audience.

Jayme Donovan is Marketing Coordinator and Social Media Guru at WhiteBox Marketing. She wrote this with a smile on her face and a cookie in hand. Her passion for social media is almost as big as her love for dogs and coffee.