The Marketing View from a Project Coordinator’s Perspective

by | July 6, 2022

The summer always creates some kind of buzz—and it’s not just the bees bothering your fresh flowers. This season is often one of the busiest times of the year for marketers. Here at WhiteBox Marketing, the team is constantly whizzing in and out of meetings, jumping from call to call, and creating fun new things each day—all to develop your own brand’s buzz. Those bees have nothing on us!

Here at WhiteBox Marketing, demanding deadlines are our thing. Granted they can be a little sweat-inducing at times, but deadlines bring forth some of the best creative ideas and complex strategies. These two elements are some of the best proponents for generating that “feel-good” energy that keeps us going. We love creating a brand’s unique style of messaging to help their business grow.

As a project coordinator here at WhiteBox Marketing, I’m at the center of it all. I get to see our marketing strategists collaborating with clients on every level, and I experience the creative team’s many talents. So, what’s a day in the life of a marketer look like? Every day—actually every minute—is different. And we like it that way.

No matter the role here at WhiteBox Marketing, each team member brings their own creative spunk. A person can often expect our team of designers to be bouncing from project to project, creating graphics and logos that perfectly align with our clients’ brands. While others can find our creative writers blending the perfect mix of words to communicate a client’s message. Many other members of our #TeamWhiteBox are often found strategizing a client’s next best marketing move.

So, you may wonder, where in the world does their project coordinator fit into the picture? The answer to this riddle would be… behind it all! You can often find me behind the scenes communicating with clients, coordinating meetings, and directing project needs. The best part of being the project coordinator is the seeing the way all the pieces come together— even with clock ticking against us. At the end of the day, #TeamWhiteBox is just a bunch of (talented) busy bees– whizzing from one job to another. We enjoy meeting those deadlines and helping clients reach their marketing goals, filling our cups just a little fuller. The next time you and your business need some marketing help—reach out to our team, we would love to help grow your business with some buzz unique to you and your needs!